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Sophie is the founder of Edinburgh based social media agency Stuffs; a female led creative studio that produces social media campaigns for brands across the UK and Europe. Over the last ten years her career has seen her work with some of biggest brands in contemporary communications including Dazed Digital, Bulletproof, The Times, & NOT JUST A LABEL. Her path to agency ownership was born out a desire to fill the gap she saw in ethnic minority and female leadership within the creative industries – a path which has seen her now go on to grow a team of over 70 members of staff and influencers – and where her personal efforts are now focused on advocacy work with underrepresented groups. With recent partnerships and speaking spots with Ladies, Wine & Design in Scotland, Hidden Women in Design and the European Packaging Design Awards, Sophie joins the BIMA Diversity & Inclusion Council with the vision to help drive impactful change for creatives in Scotland, women and ethnic minorities within the media, digital and technology industry.