Sol Ghafoor

Director of Strategic Services, AnalogFolk

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Having spent more than 15 years developing innovative brand solutions for clients such as Heineken, Renault, Tourism Ireland, Essity Femcare and EE, it’s fair to say Sol has learnt a thing or two about creating effective and inspiring digital strategies.

With a skillset spanning brand, data and technology, he joined AnalogFolk – an independent digital creative agency with eight offices globally – as Director of Strategic Services at the beginning of 2020, and now leads its London-based strategy team that includes a range of specialists across content, service design and platform development to name just a few.

Before this, following three promotions in the space of one year, Sol was Head of Strategy at Publicis•Poke. It was here where he transformed Heineken’s communications approach from TV-led to mobile-first and won multiple accolades for his work in the process. This includes three IPA Effectiveness awards and a Cannes Lions prize for creative use of data for the iconic brand’s No More Excuses campaign, and YouTube Works and Cannes Lions awards for its hugely acclaimed Open Your World campaign.