Peter Barker

Chief Technology Officer, Rufus Leonard

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Biography

I lead the 30+ strong technology team at Rufus, and take responsibility for delivering properly engineered technology solutions to deliver the promise of our experience design teams. I built my first website in late 1994 and have been involved in a number of UK digital firsts, including Internet Banking with Lloyds Bank and with Mercedes-Benz creating the first manufacturer platform to sell cars directly to the public.

Since 2001 I have had overall responsibility for our technology platform choices and the process and standards underpinning how we design, build, run and support business critical solutions for clients such as The Gym Group, British Red Cross & Stagecoach Group. Currently I am doing what I enjoy most; creating solution architecture; this is for a international accommodation and hotel chain combining Smart Building IoT, mobility technology and behavioural economics to deliver personalised, context specific; and therefore useful and engaging customer experience across digital channels.

In 2019 Rufus was recognised as Digital Experience Agency of the year at the DXA Awards, and scooped 5 golds at the Transform Awards including ‘Best rebrand of a digital property’.