Morag Bruce

Editor-in-Chief, AnalogFolk

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Morag leads the Editorial team at AnalogFolk, having joined the agency in 2016. She believes passionately that editorial is an approach, rooted in quality, imagination and value; not a type of content. She also doesn’t use the word ‘content’.

She has spent 14 years as a design, interiors, travel, arts and fashion editor. She has also led Home editorial for John Lewis at John Brown Ltd, launched a lifestyle hub for Habitat and written for Ikea Family Live and Christie’s International Real Estate Magazine.

Prior to her career in journalism, Morag spent four years working around the world, as an English teacher, snowboard instructor and Costa Rican beach house builder. Nowadays, when not writing, her spare time is spent adding to an already well-stocked vintage wardrobe and playing passable keyboards in various bands.