Miguel Alvarez

Global Chief Technology Officer, AnalogFolk

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Miguel Alvarez is AnalogFolk London’s director of technology services. He leads the technology capability and oversees the specialist teams across Research and Development, BAU and Technical Solution Delivery, Brand Innovation and Brand Acceleration for clients including BT, HSBC, Nando’s, Unilever, PepsiCo and Nike. 

In 2017 the Sunday Times Hiscox Tech Track 100 ranked AnalogFolk as one of Britain’s fastest-growing private technology businesses. Econsultancy placed AnalogFolk 29 of 100 digital agencies and picked it as one of top four creative agencies.  Importantly all of this commercial success has come alongside an equally impressive record for excellence in their work.  AnalogFolk was recognized in 2017 as The Drum’s Content Marketing Agency of the Year as well as receiving the honour of being a runner-up for Campaign Digital Innovation Agency of the year.

Miguel is a firm believer in driving open access innovation and using technology to help people, supporting AnalogFolk’s mission to Use Digital To Make the Analog World Better. In 2017 Miguel and his team’s paper, ‘Designing for VR’, was shortlisted for a National Technology Award. He led the highly awarded Marmite TasteFace campaign, bringing facial recognition technology to the masses to drive product trial as part of the Marmite Gene campaign. 

In 2017, he was given the honorary title of Ambassador for Essential Costa Rica for his commitment to the field of technology. He was also named one of the most successful graduates from Central America by Estrategia & Negocios magazine, the region’s leading business and strategy publication. In May 2020  he was named in BIMA’S top 100 tech trailblazers. 

Miguel’s expertise, progressive approach and warm personality means he is regularly invited to speak at conferences, run workshops, give keynote speeches, and offer informed opinion to industry press.