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Josh Akapo is a researcher and strategist, residing in the creative industries. He co-founded the creative agency archtype – they move at the pace of culture in merch, design and digital – helping facilitate impactful moments for Lovebox Festival, Stormzy & DLT. Josh does creative research & insights at Hype Collective, a student marketing agency that works with brands like Co-op, Adobe and Monster. Josh is also a part of youth mentoring not-for-profit Joined Up Thinking as their comms & marketing director. he’s helped curate projects helping young, especially young people from BAME backgrounds to stand out and reach their potential, working with NHS Blood & Transplant, 23red agency and local authorities.