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Jasmine Dawson is Global Director of Digital, Brands and Marketing at BBC Studios, and is responsible for building their global digital brands and respective content strategies, as well as growing and engaging fanbases towards our global audience target.
Jasmine has constantly sought to provide a deep understanding of the digital consumer experience, and convey how powerful ideas can lead to creative competitive advantage. Prior to her role at Studios, Jasmine was based in New York for 8 years, most recently working with the United Nations on a campaign for IWD. This work followed her departure from MediaCom, where she worked both in New York and London, across accounts such as Anheuser Busch In-Bev, Revlon, Mars, and NBCU.