James Foote

Technical Director, POLARIS

View Company Profile


With over 18 years’ experience in the marketing industry, James has worked with a number of household name B2B and B2C sector brands from pure-play digital to omni-channel.

For the last 10 years digital has been his prime focus, developing digital marketing and growth strategies for retail businesses and high-value professional service brands within an agency environment.

A diverse portfolio of work – developing key marketing strategic approaches for brands for multi-national companies such as Pioneer Electronics, Hewlett Packard whilst also working as a strategist for ecommerce and omnichannel brands such as sofa.com, Seasalt, Farrow & Ball, Neptune and Creed.

Recently James has enjoyed working with several global B2B SAAS brands to define their go-to market digital strategy as part of their organic channel marketing campaigns.

James brings to Polaris a highly analytical technical background with a marketing viewpoint that aligns an impactful digital strategy towards a brands goal, immersing himself within a clients business to achieve a full understanding of clients business problems to develop solutions to overcome these often not known (sometimes a surface assumption) barriers to growth.