Helena McAleer

Senior Marketing Manager, Chaucer

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I believe in ideas, creativity, the power of technology to radically transform our lives (for the better).

I have been involved in campaign development from pitch to project, marketing and onsite event management and logistics, and I believe in the importance of understanding the customer journey. 

In every role I explored different avenues of marketing through technology and innovation. I truly believe that the world can be improved through innovative technology. Over the past two years I’ve focused on an innovation led approach to marketing, having an opportunity to work on projects using voice tech, chatbots, AI, created an accelerator programme to bring Start-Ups to our brands and created strategic digital innovation road maps for clients.