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Ferdi oversees creative output, and specifically design, across Critical Mass’ global presence. As part of its global creative council, he partners closely with client and agency teams to ensure industry-leading and sound deliverables that meet business objectives. His digital pedigree spans 18 years including senior positions at Reading Room (later Adelphi Digital) and PwC, in London, Singapore, and Amsterdam, respectively.
He evangelises creativity across all facets of business, having delivered award-winning, inspirational and innovative creative solutions for blue chip companies across Europe and government agencies in London and Singapore, with his work published in several leading publications. No one at Critical Mass epitomises the marriage of world-class creative brilliance and a fun-loving spirit more than Ferdi, which will become apparent within five minutes of meeting him. Clients include Diageo, Apple, BNY Mellon, NHS, Mitsubishi Motors, Citi, INFINITI, Clarence House, Philips, and Prudential.