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David cut his teeth client-side as a Campaign Manager at Lloyds TSB. He is now one of Karmarama’s longest standing employees, having worked here for 9 years and has spent most of this time running global CRM strategy for one of the world’s most creative brands, Honda. David has been working on loyalty programmes ‘on and off’ since 2003; he’s wrestled with challenging tasks such as helping Sony merge their electronics, music and film CRM programmes into one group offering across all European markets. Having survived that, David also helped shape loyalty thinking on the National lottery, Aviva, Clydesdale Bank, BT and DFS. Most recently, he was the strategy lead on our DMA Grand Prix winning campaign for Unibet, ‘Luck is No Coincidence’, and runs the Karmarama Tuck Shop like a tight ship.