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Bill has over 20 years of experience helping brands to transform their marketing strategies in an increasingly digital world. He founded AnalogFolk with Matt Dyke in 2008 and in the 11 years since the agency’s launch, Bill has led its growth to over 300 folks in 8 offices across Europe, Asia, North America and Australia. Today, the company is a lead strategic partner for some of the world’s most famous brands including Nike, Tommy Hilfiger, Hyundai, Michelob Ultra, Maybelline and Unilever, and was most recently awarded Winner of the Campaign Digital Innovation Global Agency of the Year 2019.
In the UK, Bill has led the agency to 65% annual sales rise over the past three years – in 2018 it placed 29th in Econsultancy’s table of Top 100 Digital Agencies and was highlighted as one of four top creative agencies. This exceptional growth has been powered by a combination of organic strengthening of long-term relationships with HSBC, Sainsbury’s and Dulux Paint, along with a fantastic new business record that has included partnerships with Nando’s, BT, PepsiCo and Nike.
In 2017, AnalogFolk was recognised in The Sunday Times Hiscox Tech Track 100 (#65) and in The Sunday Times HSBC International Track 200 (#12). Importantly, this commercial success came alongside an equally impressive record for excellence in work. AnalogFolk was recognized in 2017 as The Drum’s Content Marketing Agency of the Year, as well as receiving the honour of being a runner-up for Campaign Digital Innovation Agency of the Year.
Passionate about delivering cutting-edge creativity to clients on a global scale, Bill has spent the last few years spearheading the expansion of both AnalogFolk’s service offering and global footprint, and now takes the role of Chief Client Partner, leading the global client service teams in managing some of the agency’s biggest accounts.