Abi Bobroff

Head of Delivery - Products and Services, AnalogFolk

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In 2015, Abi joined AnalogFolk as Programme Director for Akzo Nobel.  Now, as Head of Delivery  across our Products and Services portfolio, she manages cross-functional teams to deliver large scale programmes and projects for clients including Nando’s, Diageo, HSBC and T-Mobile.

Abi is a pragmatic and calm leader who thrives on working in a collaborative environment and on helping and supporting teams to deliver their best work.

Abi started her career at Anheuser-Busch, working in the marketing department for brands including Budweiser, Bud Ice and Michelob.  In 2000, she made the switch to agency life, working for 11 years at AKQA.

Abi has delivered projects and programmes for a range of blue-chip clients and brands including Sainsbury’s, Orange, Jo Malone, Microsoft, British Council, Audi, Nissan, HSBC, Volkswagen, Heineken, Formula 1 and Vodafone.