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Waste is a fan-first creative agency founded in 2006. We connect entertainment brands with their fans, to drive creativity, culture and commercial success. A virtuous circle we call ‘Brands powering fans, powering brands’.
Our clients include the mobile gaming giant, Supercell (Clash of Clans, Brawl Stars) for whom we oversee player acquisition and retention, built around community listening and high-speed, high-quality content creation. We also work with the mighty Nintendo, creating TV, OOH and integrated marketing campaigns, for both hardware and software. Other notable clients include Epic Games, Riot Games (League of Legends), Warner Brothers Games, Sega, Verizon Media and Zynga.
We recently became part of the Keywords family, an international technical and creative services provider to the entertainment industry. We employ 85+ wasters globally, covering strategy, creative, social, content, experiential, OOH, and TV. Our HQ is in London, we’ve recently opened up a new office in Japan, and we work with brands around the world.
Our approach to everything is shaped by The Waste Way (our company values), and an entrepreneurial spirit. It’s seen us win 100+ awards, including being named Content Marketing Agency and Digital Industries (DADI) Agency of the Year by The Drum, and we now rank 10th in The Drum’s World Creative Rankings of the UK’s most awarded agencies. We were one of Campaign’s Best Places to Work in 2021 as well as 2022, and one of the UK’s 100 Best Small Companies to Work For, as accredited by Best Companies. Our work has won us awards from shows including Art Directors Club, BIMA, D&AD, Clio, Design Week, The Drum, Marketing Week Masters, and The Webby Awards.
We brew our own craft beer, the Waste Pale Ale, a favourite with clients and fans. A couple of years ago, we started our own animation production company, This Thing of Ours, which has since won a D&AD Graphite Pencil and Motionographer Award amongst others. We also support the UK based gaming charity, SpecialEffect.
D&AD Graphite Pencil
Agency Of The Year 2020 | The Drum Content Awards
Agency Of The Year 2020 | The Drum DADI Awards