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Account retention and growth training for creative agencies. Helping account managers expand client business.
Are you a creative agency owner or leader with an account management team?
Do you think you could be growing your agency faster by adding more value to your existing clients rather than constantly pitching for new business?
Want to be offering more of your services to your current clients or helping them solve their business challenges but you always seem to be stuck in ‘reactive’ mode?
Often an agency’s client facing team aren’t jumping on potential account expansion opportunities because they don’t have the confidence, sales skills, experience or are doing too much of the project management and not enough of the pro-active client growth activities.
This means the agency ends up being seen as a reactive ‘order taker’ but rarely invited to client planning meetings and given access to senior leadership who want the proactive future focussed business-building ideas.
I have 30 years experience working in agency account management and it wasn’t until I was General Manager of a global healthcare comms agency I received sales training.
I realised then what I should have known when I was an Account Executive. Selling is helping. Selling is proactively taking an interest in the client’s business and looking for ways to add value.
I now coach agency account managers and directors through my Account Accelerator programme. It helps the client facing team adopt the skills needed and provides a step by step process to help them create a client-centric plan to increase revenue from existing accounts in 9 weeks.
It’s a playbook and repeatable process you can adapt and embed in your own agency to take the agency from unpredictable project revenue to more predictable account growth.
The proven programme has been running since 2016 and is aimed at those responsible for forecast who haven’t received sales training, are keen to be seen as a trusted advisor (not order taker) and are motivated to add more value to their client’s business without feeling “salesy” or pushy.