Natalie is Co President of BIMA and is recognised as one of the top three influential digital professionals in the UK (eConsultancy Top 100, 2016). She is also Managing Partner at TH_NK.
Over the last decade she led digital marketing and technology consultancy Amaze. Her tenure culminated in agency rankings of 2nd in the Drum Digital Census 2016 and 11th in the eConsultancy Top 100 Digital Agencies 2016.
She led Amaze through 2 acquisitions to AIM and LSE marketing groups respectively, and was responsible for merging 3 business under the Amaze umbrella in 2008. In 2013 she led the acquisition of Amaze into St Ives plc, acquired as the first digital business within the Group, with the intention to build a significant digital offering for the plc.
Since 2013, Natalie worked alongside the St Ives plc Board, defining its digital growth strategy and advising on four acquisitions in the UK and US. She has also been a co-founder of two JV start-ups during this period -Loop Integration (Chicago based specialist commerce Systems Integrator) and Amaze One (Specialist CRM agency).
Alongside agency development, Natalie has worked as Executive Sponsor for key client accounts, providing strategic advice on the subjects of developing digital organisational capability as well as defining digital strategy propositions.
Alongside her Executive commitments, Natalie is actively involved in the UK’s digital and marketing communities. She is a Fellow of the CIM alongside her role as President of BIMA. Natalie is also a Trustee of WWF-UK.
Natalie is an industry spokesperson and mentor, with a specific focus on Digital Talent and Skills and Women in leadership.