Discover the BIMA/FutureLearn Collection

Upskill Your Team for FREE!

Free for BIMA Members

BIMA members possess a huge amount of industry expertise. Now that knowledge is accessible to all thanks to our partnership with FutureLearn.

The FutureLearn Industry Engagement Fund is a £50K investment into the BIMA community. Earlier this year, we asked BIMA members to develop five new cutting edge online digital skills courses. Now, as a BIMA member, you and your teams can access those courses for free.

Each short course is a great way to expand skills, gain practical, in-depth know-how in unfamiliar areas, and fill the knowledge gaps you never quite got round to filling.

To access your free places simply browse the course overviews below, then tell us how many spaces you’d like (subject to availability).

 

Digital Marketing: Storytelling in the New Communication Landscape

Social media can help you connect with a global, digital world – but only if you know how to wield it effectively. In this session, learn how to use social to enhance your storytelling success.

Who developed the course?

DINES Creative Director of  Studio Blup & Derek Yates, Design Writer & Course Leader on the BA (Hons) Advertising and Brand Management at Ravensbourne University.

Duration: 2 weeks          Study: 2 hours per week

View full course details.

 

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Social Impact in Business: How to Build a Brand That Matters

Social impact can be a powerful business tool. Using case studies from brands such as H&M, discover the value in building a brand with positive purpose – and learn how to do it.

Who developed the course?

Good-Loop, the online ad company that brings brands, people and good causes together.

Duration: 2 weeks          Study: 2 hours per week

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The Human Face of User Research: How to do User Research Online and Offline

What does your user/customer want? Whatever the business, it’s the crucial question. In this session, explore the value of user research and learn how to build your own user research project to help lock in profitability and productivity.

Who developed the course?

This Is Milk, the award-winning business transformation consultancy.

Duration: 2 weeks          Study: 2 hours per week

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Using Artificial Intelligence (AI) to Improve Customer Experience (CX)

Use AI well and you can enhance the customer experience, gain a competitive edge and help grow your business. But where do you begin? In this course, discover how to make AI-driven tech a part of your business.

Who developed the course?

Jamie Patel, VP Marketing Science at leading experience agency Critical Mass.

Duration: 2 weeks          Study: 2 hours per week

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Successful Agile for Digital Teams

It’s one of the core skills of the digital world and a frequently essential component of digital transformation. But how can you make ‘agile’ work for you? In this session, discover the purpose, principles and benefits of Agile and understand how it really works in practice.

Who developed the course?

Leading digital product and experience agency, Somo.

Duration: 2 weeks          Study: 2 hours per week

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