You Make It Networking Breakfast | Curated by the BIMA Diversity Council

Posted by Trishelle Tailor

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More and more companies are working to create a culture that adds meaning and value to their employees and local community. Millennials are key to driving this change: 62% want to work for a company that makes a positive impact and 50% prefer purposeful work over a higher salary. Businesses are utilising their new culture of purpose to help improve the bottom line and increase job satisfaction, reduce turnover rates, diversify skill-sets and improve performance for employees who feel that they have made a positive impact.

BIMA would like to extend this invite to all creative and digital agencies to join in the conversation, and hear how one local charity, You Make It (YMI), has empowered its corporate partners to create a culture of purpose.

Curated by the BIMA Diversity Council alongside Publicis.Sapient, join Asma Shah and her incredible team for this very special networking breakfast where you can learn more about You Make It, the incredible work that they do as well as how they can help benefit both you and your agency.


Tickets are free for BIMA members.


8.30am – Arrive, coffee and networking
9am – Talks kick off
9.30am – Talks end
9.30am -10am – Networking

More about You Make It

YMI year on year transforms the lives of young unemployed and underemployed women to succeed in the social, cultural and economic life of the city. This year, YMI are in a critical moment of fundraising and partnership building activities to ensure they can continue to deliver their programmes in 2019. They seek meaningful relationships with business partners, not just to sponsor programme participants, but to also engage in this rewarding work in other ways e.g. mentoring, hosting work placements and workshops.


Asma Shah, CEO of You Make It

Asma has always had a passion for creating social impact and making positive change. In addition to self-empowering young women through her structured YMI programmes, as an accredited relational dynamics coach, she also works with other individuals from all walks of life to help them unleash their full potential. Her taste for creating programmes of work which make exciting change have been seen previous to setting up You Make It in roles for Islington 14-19 Partnership, Roundhouse, Channel 4, Skillset and New Opportunities Fund (now Big Lottery). She is also privileged to be able to call herself a fellow of the Clore Leadership Programme, which included secondments to NGOs working in Cape Town and Rio. Asma is on the board of trustees for the Arts Council NPO, People’s Palace Projects – producers of collaborative arts projects in the UK and Brazil which promote social change, and also Oxford House – a Bethnal Green Heritage, Community and Arts venue.


Tue, 24 Apr 2018
07:30 - 09:00


Digitas, 146 Brick Lane, London, E1 6RU,



Trishelle Tailor

Events Manager

Trishelle joined BIMA in 2015 after having previously worked in e-commerce, marketing and a stint in New York, trying to make insurance events fun! At BIMA, Trishelle is responsible for delivering a wide range of events from knowledge sharing and networking right through to the awards and Digital Day.

Always trying her hand at new things, Trishelle’s life outside of work sees her flower arranging, cooking, embroidery, the gym (on occasion!) and the of course attending a few parties (she needs to get her ideas for events from somewhere!).

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