What does a career in BD look like?

Posted by Gray Matters

Our next BD Matters monthly meet-up is on Thursday 3rd June at 12pm and we will be discussing

We’ve lined up some great speakers to kick off the discussion, who have all pursued a business development career in different ways: 

  • Camilla Honey – Managing Director at JFDI
  • Zoe Mitchell – Marketing & Growth Director at VaynerMedia
  • Brad Smith – Director and Founder, Succeed Digital Consulting
  • Caroline Sparkes – Founder, Sparkes Growth

And then we’ll breakout into discussion rooms for people to debate the topic more closely.


About BD Matters:

We are a growing community of over 400 BD people, coming together to share, learn and discuss some of the most relevant and interesting topics in our industry. Including;

  • Pursuing a career in business development
  • Sales culture and leadership
  • Prospecting and outreach
  • Training, development and career progression
  • Recruiting business development talent for your business
  • Agency / client relationships
  • The role of procurement
  • The pitch process, proposals, RFI/RFPs, chemistry, presentations
  • Marketing collateral; websites, case studies, credentials etc.
  • Marketing tactics; events, PR, social media, content etc.
  • Connecting sales and marketing
  • Approaches e.g. account based marketing, social selling
  • Technology in sales

As part of the BD Matters Academy, we offer a subscription service, which includes free tickets to all paying members. Click here to sign up to the free plan. There are more advanced options if you’re looking for BD training and mentoring.


If you are looking to land your next permanent BD role, we list jobs on our site here. And if you freelancing, be sure to sign up to the marketplace, allowing you to build your profile and be noticed by companies looking to hire!


To continue the discussion, please join our LinkedIn group and remember to complete this survey, designed to capture and build upon perceptions of BD.


“Great initiative. As with anything in life, talking about things makes them less scary! “


“Opportunity to share experiences and ideas as well as learn from the best!”


“Would love to connect with like-minded professionals, share tips and get involved in discussions. It’s been a really tough few months so even the emotional support would be highly valuable.”


Camilla Honey

Managing Director, JFDI

Zoe Mithcell

Marketing & Growth Director, VaynerMedia

Brad Smith

Founder, Succeed Digital Consulting

Caroline Sparkes

Founder, Sparkes Growth


Thu, 03 Jun 2021
12:00 - 13:00


Online / Zoom,
City of London

Online event – register here.



BIMA Member Price


Gray Matters

We follow 3 steps to build the foundation of your new business machine

  1. Create a compelling and authentic positioning
  2. Design a new business and marketing strategy
  3. Work with us to execute your strategy


How we do it…

  • Help you discover your brand purpose and determine a vision
  • Align your leadership and internal culture
  • Build new business and marketing strategies to increase awareness and leads Implement new systems, processes and KPIs to help manage and track your growth
  • Provide hands-on support and mentoring through a team of experts


The key to effective sales is honesty.

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