Wearable technology – what can it bring us? | BIMA Breakfast Briefing

Posted by BIMA

A morning briefing exploring wearable technology and it’s influence and impact on our industry moving forward.

Industry experts in wearable technology will being getting us thinking past what we currently consider wearable technology. Instead we will look at the forecast of how wearables are expected to develop, exploring key drivers guiding the industry including fashion, fitness and how brands and agencies can utilise wearable technology, creating rich immersive experiences for consumers.

Your speakers:

Paul Landau – CEO & Founder at Fitbug

Saverio Romeo – Principal Analyst at Beecham Research

Ben Essen – Head of Planning at Iris

David Caygill – Innovation Lead at Iris


8:30am arrival for tea, coffee, pastries and networking

9am 20-min presentations from Paul, Saverio and Ben followed by Q&A

10am ends.


We kick our 2015 series of Breakfast Briefing’s in the beautiful setting of The Club at the Ivy. Join us for breakfast, quality networking and conversation with some of the industries leading experts on wearable tech. 


Tue, 20 Jan 2015
08:30 - 10:00


The Club at The Ivy,

9 West St, London, WC2H 9NE


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