Tighten your skills in Prospecting and Sales Outreach

Posted by Gray Matters

People often find prospecting the hardest part of the sales journey. How do you create something out of nothing? We’ll tell you.

About this Event

Whether you’re at the start of your sales career, looking for a reminder of the basics or wanting to brush up on your technique; this session will help you organise your prospecting activity.

We started our careers making 80 phone calls a day to Marketing Directors, so we know a fair thing about how to open doors. It’s one of the toughest but most fulfilling functions of the sales process. In this session, we’ll go through the main headlines:

What is prospecting?
The mindset you need to adopt
Types of prospecting
How to take a scientific approach to targeting
Spotting tactical leads
Understanding your audience
Processes and operations to put in place
Email styles and structure
New business calls and questioning techniques
Nurturing and closing
We’ll also be able to share tools, tips and tricks we’ve used along the way; and you’ll be able to ask questions to the experts and also other peers on the call.


Who should attend?

Business owners / Founders / Managing Directors of agencies who want to grow beyond referrals and start generating leads from outbound
Business Development professionals (both senior and junior) who are looking to generate leads
For more information, please contact adam@gray-matters.co



“I definitely recommend working with Gray Matters. We’ve been working with Adam on our new business strategy and he’s full of useful, practical advice. Very down-to-earth and with a lot of big agency sales experience that’s really useful for us. The value we get from both the general branding and messaging work, plus specific help on individual pitches and lead-gen is well worth the money. I highly recommend them!”


Thu, 15 Oct 2020
10:00 - 11:30


City of London




BIMA Member Price


Gray Matters

We follow 3 steps to build the foundation of your new business machine

  1. Create a compelling and authentic positioning
  2. Design a new business and marketing strategy
  3. Work with us to execute your strategy


How we do it…

  • Help you discover your brand purpose and determine a vision
  • Align your leadership and internal culture
  • Build new business and marketing strategies to increase awareness and leads Implement new systems, processes and KPIs to help manage and track your growth
  • Provide hands-on support and mentoring through a team of experts


The key to effective sales is honesty.

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