Thursday Thoughts x National Trust Brand Storytelling

Posted by Thursday

Join us for Thursday Thoughts on Thursday 30th July at 9.30am with guest speaker Mark Scott, who used his expertise as the National Trust’s Director of Brand and Marketing to evolve and strengthen the brand. He will be sharing with us how brand storytelling shaped that process and the Trust’s success as a relevant modern brand, despite its historic truth…

Brand Storytelling is a bit of a buzzword, but what really does it mean? It is not simply having a brand story on your website. It is approaching your brand with the diligence and imagination of a creative writer, crafting it to capture your customer’s attention as powerfully as a great book or film.

Mark Scott will share with you:
– What Brand Storytelling is and why you should use it
– What it can do for your brand and your business
– How to apply it and measure its success


Mark Scott

Mark is a purpose driven marketing communications and business leader.He has significant experience in the development of brand strategy, marketing communications, digital marketing and change management.

Driven by audience insight and passionate about great thinking and creativity to meet core
business challenges.

Mark has worked both client and agency side, he was Managing Director 5×5 Global, before moving on to his most recent post as Director of Brand and Marketing at the National Trust. 


Thu, 30 Jul 2020
09:30 - 10:30



Click on the Zoom link on 30th July at 9.30am :



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