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Join us on Thursday 22nd October at 9.30am for a 30-minute conversation over coffee, where Simon, and guest speaker Jenny Michalczuk, Director of Communications at Winchester College, will look into:
•Demonstrating how your brand’s heritage work can for you and still be relevant today
•Positively influencing your audience and stakeholders’ perceptions
•Writing authentically for your brand
Bringing that Wonder to life for modern audiences, while staying true to the character of a 600-year old school, has been Jenny’s challenge over the last two years.
Whether your brand is relatively new or has a historic story to tell, engaging your audience with compelling and authentic content is the big challenge.
Jenny offers insights into the hurdles she over-came and how she achieved the successful launch of her refreshed brand and 250-page website.
Thu, 22 Oct 2020
09:30 - 10:30
Online via zoom (link once registered).