The secrets of converting your website visitors into customers

Does your website gain visitors through paid, organic and social channels but not deliver as many calls, form submissions or sales as you’d like? Join this session to learn how to turn visitors into leads and customers.

In this Breakfast Briefing, Hallam’s Head of Owned Media Charlotte Tomlinson will introduce you to a strategic approach to conversion rate optimisation (CRO). She will describe some of the key techniques and tools we utilise to improve conversion rates on websites, as illustrated in real-world examples.

Five Key Takeaways

By attending this briefing you will learn:

What conversion rate optimisation is and why it’s important

Our approach to conversion rate optimisation

Knowledge of the CRO tools that are available

The techniques that you can use to improve your conversion rate now

Practical examples of conversion rate optimisation and how you can apply those learnings to your digital operation


8:30 – 9:00 – Breakfast and coffee

9:00 – 9:45 – Presentation

9:45 – 10:00 – Q&A

10:00 – 10:30 – Networking and farewells


The event is limited to 30 attendees and we expect this to be fully subscribed so we can only accept one representative from each company.

To ensure you secure your place please book now by emailing


Charlotte Tomlinson

As Head of Owned Media at Hallam Internet, Charlotte manages a team of specialists alongside developing digital marketing strategies for a portfolio of B2B and B2C clients, ranging from SMEs to large international businesses. She specialises in SEO, paid search and content marketing.


Tue, 20 Nov 2018
08:30 - 10:30


The Clock Tower, Talbot Street, Nottingham, NG1 5GG,

Hallam Internet, The Clock Tower, Talbot Street, Nottingham, NG1 5GG



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