The Quarantini: Beverage Brands Finding New Meaning During COVID

Posted by Ogilvy

One year into the pandemic, our social lives have experienced a significant shift. Most friendly gatherings are happening online, get togethers at home have become much more low-key, and, all the while, socializing in restaurants and bars has been reduced in frequency and group size. As a result, the role of alcohol in the daily (and nightly!) lives of today’s consumers is shifting dramatically, from both business and brand perspectives.

As we stay more at home and search for new ways to express who we are and what we like (in person and online), an opportunity has arisen for our favorite alcohol and spirits brands to take on new meaning, capital, and social currency.

In Conversations That Matter – Beverage Brands Finding New Meaning During COVID, Ogilvy’s Kirk Luo, Spencer Schrage and Marina Biglione will explore how shifting values & priorities are impacting behaviors and habits, creating new opportunities for alcohol brands.


Kirk Luo

Strategy Director – Ogilvy

Spencer Schrage

Brand Innovation Partner – Ogilvy

Maria Biglione

Executive Group Director – Ogilvy


Thu, 18 Feb 2021
16:00 - 17:00


Online Webinar,
City of London

Online Webinar



BIMA Member Price



Our vision is to inspire brands and people to impact the world. We achieve this by breaking down the barriers that restrict talent and ideas. We believe impact and
magic lies at this intersection. We call this Borderless Creativity.

Ogilvy is all about depth and breadth – we have London’s broadest and deepest skillset in communications our award-winning teams work fluidly across our core capabilities Advertising Brand & Content, Experience & UX, PR and Influence, Health and Growth and Innovation. And we have the UK’s largest dedicated team of award-winning behavioural scientists in-house.

We believe impact and magic lies where ideas aren’t siloed and can thrive at the intersection of both disciplines and talent – scaled by seamlessly connecting and accessing the deep cultural expertise across the network. We call this Borderless Creativity

Visit profile

Latest Events