The Quarantini: Beverage Brands Finding New Meaning During COVID

Posted by Ogilvy

One year into the pandemic, our social lives have experienced a significant shift. Most friendly gatherings are happening online, get togethers at home have become much more low-key, and, all the while, socializing in restaurants and bars has been reduced in frequency and group size. As a result, the role of alcohol in the daily (and nightly!) lives of today’s consumers is shifting dramatically, from both business and brand perspectives.

As we stay more at home and search for new ways to express who we are and what we like (in person and online), an opportunity has arisen for our favorite alcohol and spirits brands to take on new meaning, capital, and social currency.

In Conversations That Matter – Beverage Brands Finding New Meaning During COVID, Ogilvy’s Kirk Luo, Spencer Schrage and Marina Biglione will explore how shifting values & priorities are impacting behaviors and habits, creating new opportunities for alcohol brands.

Speakers

Kirk Luo

Strategy Director – Ogilvy

Spencer Schrage

Brand Innovation Partner – Ogilvy

Maria Biglione

Executive Group Director – Ogilvy

Date

Thu, 18 Feb 2021
16:00 - 17:00

Location

Online Webinar,
City of London

Online Webinar

Price

£Free

BIMA Member Price

£Free

Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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