Supercharged Commerce

Posted by Rachel Johnson

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Supercharged Commerce

A one-day seminar on the 27th February 2018 that will provide YOU with an implementable strategy to acquire, retain and convert more customers to your online store.

Throughout the day we will show you live examples of how merchants can increase their lifetime customer value by leveraging modern technologies for personalisation, remarketing, content automation and conversion optimisation. There will be talks, open discussion, and fireside chats from CTI Digital, Nosto, Dotmailer, Klevu and Yopto along with some feature announcements that are in the pipeline for 2018.

Best for: Any business that wants to get serious about innovating and pushing the boundaries of what‘s possible in an E-Commerce store in 2018.

The seminar will open at 12:30 for ticket holders only, talks will begin at 1 pm carrying on until around 4 pm. A bar and food will be provided during breaks and after the seminar where networking sessions will be available. We will also be available during this time to get into detail about what’s expected to stay ahead of the curve in 2018.

If you’d like to know more about the event before clicking attending please get in touch with CTI Digital at


12:30 – Registration

Come grab your lanyard and network with your peers over refreshments.

13:00 – Welcome Address

By sponsor UKFast

13:10 – Supercharged Commerce

Opening address from CTI Digital discussing the current E-Commerce landscape and trends for 2018.

13:30 – Personalisation: Thinking outside the in(box) – Nosto

This talk provides insights and actions aimed at joining the dots between email and on-site personalisation, brought to you by Nosto. Learn to leverage 1-to-1 personalisation strategically across facebook, on-site and email with Nosto.

13:45 – Hitting the Mark – Dotmailer

Best practice, examples & insights from 100 top brands’ email marketing. Plus the huge revenue opportunity being missed by 60% of retailers.

14:00 – 10 Things Your Customers Hate About You – Yotpo

We used machine learning and AI to look at everything E-Commerce shoppers have said over the past year, and learned some surprising things about your customers. This talk focuses on the important conclusions we learned about shoppers and actionable ways to address them.

14:15 – Introduction to modern-day eCommerce search

This talk focuses on the optimization of an E-Commerce search function. With insights into the current best practice in E-Commerce site search, covering machine learning, merchandising, the mobile experience and how to assess the value of search.

14:30 – Coffee & Networking

A short coffee & refreshment break. Our partners will also be on hand to answer and one-to-one questions.

14:45 – Intention-optimized Google Shopping Ads

Mobile traffic now accounts for half of all E-Commerce traffic but marketers are finding smartphone traffic only converts at around half the rate of desktop traffic – so what gives? This talk aims to shed light on how users intention can vary greatly based on where they are on the customer journey, and how shopping campaigns can be optimised to reflect this.

15:00 – Fireside Chat

Our panel of experts come together to answer the latest burning questions in commerce; from GDPR compliance to conversational commerce.

15:20 – Bringing it all together

Final thoughts from CTI Digital

15:35 – Drinks and Networking

16:30 – Event Close

Sign up for free –


CTI Digital






Tue, 27 Feb 2018
12:30 - 16:30


UK Fast Campus, Archway, Birley Fields, Manchester M15 5QJ,
North West

UK Fast Campus, Archway, Birley Fields, Manchester M15 5QJ



Rachel Johnson

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Rachel Johnson has been a BIMA member since 24th October 2019.

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