BIMA x Zone | SHIMA Women Leaders in Digital

Posted by BIMA

Don’t mind the gap, mend it!

SHIMA: Aiming to mobilise BIMA members to ‘mend the gap’ and overcome gender and other equality gaps, creating inclusive workplaces and increase business performance for everyone.

Women in Digital: A Zone initiative that champions diversity and inclusion in the digital industry for a more innovative, successful and happy workforce.

Tickets are now sold out! If you would like to be added to the reserve list please email

To support women in business, digital and tech; BIMA is hosting it’s first in-person SHIMA event in collaboration with our members Zone and their Women in Digital initiative; which is aimed at our women, those who identify as women, and women allies.

Our discussion in this session will be about Women Leaders in Digital. Our speakers, accomplished women in leadership roles within the digital sphere, will share their personal journeys, shedding light on how their gender has influenced their ascent to leadership positions. The conversation will delve into the triumphs, challenges, and unique experiences that have shaped these women leaders. Importantly, the event will explore the discrimination they may have encountered on their paths to leadership, providing a platform for all to address and dissect these issues. It will be an interactive session with Q&A throughout.

This SHIMA Women Leaders in Digital event is more than just a gathering; it’s a dynamic initiative aimed at mobilizing attendees to bridge the gap and overcome gender and other equality disparities in the digital landscape. Our overarching goal is to foster inclusive workplaces that not only empower women but elevate business performance for everyone involved.

We hope you walk away from this event feeling inspired, empowered, and armed with practical insights you can put into action. As we convene to explore the narratives of women leaders in the digital arena, we invite you to be a part of this transformative dialogue.

Our Host:

Mary Keane-Dawson, Business Leader, Coach & Mentor and BIMA’s first women Chair.

Mary Keane-Dawson, award-winning Business Leader, Coach & Mentor, BIMA Hall of Famer and BIMA’s first women Chairperson.

Mary’s unique career spans 35 years of female leadership experience in publishing, advertising and creative agencies, as well as martech, influencer, social platforms and performance media. Working with highly talented teams, she has built, led and sold three agency businesses as well as raising over £100+ million of investment funding for both start-ups and established businesses.’She is Managing Partner at business growth and technology consultancy Kiln Labs a board advisor to The Internet Commission, and a Non Exec to several agency and tech companies.

Our Speakers:

Esther Duran, Chief Experience, Design and Product Officer, Zone

Esther has helped businesses and organisations to innovate and transform digitally and culturally for almost two decades.

Her passion for changing people’s lives through design has been with her since she was a child. She solves usability and sustainability problems, creating products, services, and experiences that matter to our community, society, and planet. Esther applies circular design and sustainable methodologies to create digital services that are inclusive, accessible and at no cost to the planet!

She is currently the Design and Innovation Director for the Scott-Morgan Foundation and the Chief Design Officer at Zone.

Natalie Patel, Managing Director at Found

As a young, female, agency MD, Natalie is a boundary breaker, a champion of culture and performance. Natalie leads an award-winning team of growth pioneers, analysts, data scientists and creatives who put a ‘no limits’ mindset and innovative thinking at the core of all digital marketing activity. With a vision to be the agency of the future, now, Natalie steers her team to harness the power of technology and smart thinking to help clients grow their businesses online; measurably, responsibly, and significantly.

Tracy Woods, Head of Life Sciences Consulting, Cognizant

Tracy is the Head of Life Sciences Consulting for UKI at Cognizant – helping her clients to modernise their technology, processes, and skills so they stay ahead in a fast-changing world. Aligning to her personal passion to increase access to health outcomes through the adoption of technology, in a responsible and sustainable way.

After over 20 years’ industry experience of IT and data leadership within the construction sector, and then the global pharmaceutical sector, she pivoted to consulting with Cognizant. Prior to her current role, she specialised in data strategy, data privacy, analytics, and AI, building a European consulting practice delivering to all industry sectors.

Having recently completed a Masters’ degree in Philosophy and AI she is now leading a series of workshops promoting ‘Conversations on AI’ in partnership with Northeastern University that brings together diverse points of view, from industry, academia, creative artists and civil society, to discuss the impact of new technologies.

Outside work, you may find her scraping a violin in a local orchestra, when she’s not picking apples from her orchard.

Stephanie Parry, EVP Client Management, Jellyfish

Stephanie is a creative, passionate and commercially-driven business leader with nearly 2 decades of global experience in both large multi-market organisations and running high-growth SMEs. Stephanie is driven by a deep curiosity about people and culture, which has seen her work in multiple countries and across a range of businesses and sectors. She loves working in environments and with clients where she gets to build true partnerships, and feels very privileged to be doing that at Jellyfish, a future-facing (Emmy winning!) agency that is powered by world-class data and technology teams and systems.

She excels at honest, human relationships at all levels, building and running high-performing, happy teams, and is a believer in (kindly) telling the truth, even when it’s hard.

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Thu, 25 Jan 2024
09:30 - 11:30



280 Bishopsgate, London, EC2M 4AG


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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