Posted by Gray Matters

Join us! A new event for agencies to share their stories, encourage collaboration and provide referral opportunities.

About this event
With referrals accounting for 90% of agency new business leads, we want to explore how we can work together as an industry and community to offer referrals to one another and support each other’s growth.

We know it’s tough out there at the moment! We’re all riding out the same storm, but in different boats. That’s why we’ve created this platform, to help support each other. Because if we can all help each other generate new leads and offer general advice to growing your agencies, then everyone is winning.

We believe in collaboration and community over competition. So, if you’re seeing this, then you are already considered a friend of Gray Matters and part of our growing community. Let’s take this opportunity to get to know each other better, so we can spot opportunities to help one another.

No matter what you or your clients might be looking for, you can find it by opening up to this fantastic group of multi-discipline agencies, each bringing a different area of expertise to the table.

It’s an opportunity to be part of a vibrant group that will grow over time, where we can tell our stories, pitch our businesses and generously support each other with valuable referrals that may just land your next big project.

Oh, and there is just ONE RULE: you have to make at least one referral. That’s it!

What to expect?



  • We will send out a webform for you to complete before the event, which will identify your ideal client / referral


  • Quick intro from Gray Matters
  • Everyone will be put into small breakout groups (based on your ideal client and avoiding conflicts in agency discipline)
  • You get 5 minutes each to pitch your agency (following our guidelines)
  • 5 mins of feedback from your peers
  • Final group discussion / Q&A’s

Post Event:

  • Receive referrals
  • Grow your network
  • Be part of a growing, supportive and collaborative community

If you’re keen to be a part of it, let’s get the ball rolling and sign up. And in the meantime, please join our Agency Growth Slack Channel


Thu, 08 Jul 2021
15:00 - 16:00


Online / Zoom,

Online event. Register here.



BIMA Member Price


Gray Matters

We follow 3 steps to build the foundation of your new business machine

  1. Create a compelling and authentic positioning
  2. Design a new business and marketing strategy
  3. Work with us to execute your strategy


How we do it…

  • Help you discover your brand purpose and determine a vision
  • Align your leadership and internal culture
  • Build new business and marketing strategies to increase awareness and leads Implement new systems, processes and KPIs to help manage and track your growth
  • Provide hands-on support and mentoring through a team of experts


The key to effective sales is honesty.

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