RCA Service Design Masterclass

Posted by Hattie Allen

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Use the principles and tools of service design to rethink the journey your customers
take and transform your customer experience, delivered live online.

BIMA Members are eligible for a 10% discount, paying £1,080 instead of £1,200.
Please email short-courses@rca.ac.uk to obtain the BIMA discount code.

Dates: 4 sessions over 2 weeks

Winter 2023

Week 1: Thursday 2 – Friday 3 February 2023

Week 2: Monday 6 – Tuesday 7 February 2023

9am – 12.30pm GMT per session

Spring 2023

Week 1: Thursday 11 – Friday 12 May 2023

Week 2: Monday 15 – Tuesday 16 May 2023

9am – 12.30pm BST per session

Location: Online

Course Overview

Services represent around 80 per cent of the economy. Service design applies human-centred design principles to make services that are sustainable and desirable for changing consumer needs.

The benefits to you and your organisation include:

  • access to global best practice in service design
  • learn empathic understanding of users/customers
  • return to your organisation with new techniques and strategies to put into practice
  • experience critical, creative and insightful thinking
  • interact and network with peers from different backgrounds and functions.

Date

Thu, 02 Feb 2023, 09:00 - Tue, 07 Feb 2023, 12:30

Location

ONLINE ,
City of London

ONLINE via Zoom – – – – – – – – – – – – – – – Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.

Price

£1200

BIMA Member Price

BIMA Members are eligible for a 10% discount, paying £1080 instead of £1200. Please email short-courses@rca.ac.uk to obtain the BIMA discount code

Hattie Allen

Executive Education Manager, Royal College of Art – Executive Education

Hattie Allen has been a BIMA member since 15th April 2019.

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