RCA Online Service Design Masterclass

Posted by Hattie Allen

Every organisation can be better. It can serve customers better, adapt to change better and run systems and operations better and have better ideas. By applying a human centred design processes with system thinking and operational pragmatism, service design delivers better customer experiences, successful innovation and business value and has successfully transformed services from banking to healthcare, transportation to government departments.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are driving transformational change. Our graduates work at Google, Facebook, BT, EY, the Ministry of Justice and the Cabinet Office as well as the world’s leading innovation and design consultancies.

This introductory online interactive executive masterclass led by Professor Clive Grinyer will teach you the theory and practice of the essence of the approach and how to apply practical tools for effective service design, whatever your industry or organisation.

For more information, please visit our webpage:


 **BIMA members get a 10% discount off the full price fee. To request a special booking link, contact short-courses@rca.ac.uk before booking by stating your name & that you are a BIMA member.

Places are limited so make sure to book your place as soon as possible!


Thu, 03 Feb 2022, 09:00 - Mon, 07 Feb 2022, 12:30


City of London

This course will be facilitated online over a period of 4 LIVE sessions, running 9am – 12:30pm GMT on each day



Hattie Allen

Executive Education Manager, Royal College of Art – Executive Education

Hattie Allen has been a BIMA member since 15th April 2019.

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