RCA Online Creative Leadership

Posted by Royal College of Art – Executive Education

Learn how Creative Leadership can unlock your potential and grow new possibilities based on research from the Royal College of Art.

BIMA Members are eligible for a 10% discount, paying £675 instead of £750. 
Please email short-courses@rca.ac.uk to obtain the BIMA discount code stating your name and that you are a BIMA member.

Dates: 3, 4 & 5 March 2021

Duration: 3 live sessions 9am – 12pm GMT on each day

Mode: online (interactive)

Fee: £750

Creative Leadership is not a typical leadership strategy. It’s a transformational process in which individuals use their innate creativity and potential to realise the goals of their organisation or project. 

In 2018 the World Economic Forum (WEF) called for new models of leadership to address the challenges arising from the Fourth Industrial Revolution, and to foster greater social inclusion and development.  

The WEF ‘Future of Jobs Report’ 2018 asserts that within the context of technological advances such as AI – and the volatile, uncertain and complex world of today – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022. 

The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership at all levels of an organisation.  

This introductory executive workshop is based on tried and tested methods developed with businesses, drawing on expertise the Helen Hamlyn Centre for Design has acquired while delivering over 280 projects for clients ranging from businesses, the government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action.

Research by the Centre shows that the three core Creative Leadership attributes they identified – empathy, clarity and creativity – are widely recognised as baseline operational and leadership values. They establish a holistic proposition for personal and organisational development previously unmet by design management, creative strategy and leadership courses.



Rama Gheerawo is Director of the Helen Hamlyn Centre for Design. With nearly two decades in leadership and innovation, he was named one of 2018’s Creative Leaders by Creative Review. He is a serial innovator in the fields of technology, products, services and transport with over 100 projects to his name. In demand as a keynote speaker, writer, curator and thinker, he is highly experienced in delivering workshops and executive sessions that motivate and inspire business leaders, practitioners, academics and entrepreneurs. 

Dr Ninela Ivanova is an Innovation Fellow at The Helen Hamlyn Centre for Design where she heads the new Inclusive Design for Business Impact area, which looks at how the methods, tools & processes of Inclusive Design, Design Thinking and Creative Leadership can directly impact and transform business and industry.

The Helen Hamlyn Centre for Design is the largest and longest-running centre for design research at the Royal College of Art. The founding principles are to use empathy to understand people’s needs and then harness the creative power of design to make a difference through the delivery of products, services, systems and environments. 


Wed, 03 Mar 2021, 09:00 - Fri, 05 Mar 2021, 12:00


City of London




BIMA Member Price

BIMA Members are eligible for a 10% discount, paying £675 instead of £750. Please email short-courses@rca.ac.uk to obtain the BIMA discount code.

Royal College of Art – Executive Education

Short courses at the RCA are offered throughout the year to provide unparalleled opportunities for participants to access its world-leading teaching, researchers & practitioners.

We offer a growing portfolio of online Short Courses and Executive Masterclasses that include workshops, summer schools and masterclasses for individuals and organisations.

Our courses are designed to address the professional and personal development goals of our participants in subject areas that include: design thinking, contemporary art, curating, design, architecture, service design, interior design and visual communication.

Courses develop personal and professional networks. We attract a global mix of participants and have welcomed over 64 different nationalities since transitioning to online delivery.

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