RCA Human-Centred Design for Intelligent Mobility

Posted by Royal College of Art – Executive Education

Explore key human-centred design principles and how to apply practical tools that place the human experience and people at the centre of transport decision-making, live online with the RCA’s Intelligent Mobility Design Centre.

Intelligent mobility is about technology, design, people and culture combined.

This intensive online short course will expose you to current and emerging mobility trends and changing user behaviours in key markets through real world case studies and specialist guest lectures that cover a wide range of topics, including:

  • alternative mobility services such as shared vehicle schemes
  • emerging technologies for better, quicker, cheaper outcomes today
  • micro transportation (eg. dockless scooters)
  • predicting demand for new vehicle types (e.g. autonomous and electric vehicles)
  • public transport
  • privately owned cars

Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr Jiayu Wu, Reader in Intelligent Mobility Design – you will have access to unique knowledge on design principles and research methods, developed over two decades while working with half of the world’s top ten largest automotive companies.

Guest speakers will provide diverse insights, they include:

  • Professor Clive Grinyer, Head of RCA Service Design MA programme, will speak about the newly designed iconic British chargepoint for the Department for Transport
  • Rikesh Shah, Head of Commercial Innovation at Transport for London, will discuss using connected vehicle data, transport innovation, and London’s evolution as a city

You will connect with a group of global participants and advance your knowledge by working together using real world case studies and customised toolkits and creative processes, guided and supported by RCA academics.

You will have the opportunity to put into practice our SAFE (Simple, Adaptable, Familiar, Environment) principles and tools for future mobility developed for rethinking the most imperative issues such as sustainability, inclusivity, and efficiency from the perspective of individuals.

Dates: 9, 10, 11 March 2022

Duration: 3 live sessions 9am-12:30pm GMT per session

Mode: online (live and interactive)

Fees: £750

For more information, please visit our webpage:


 **BIMA members get a 10% discount off the full price fee. To request a special booking link, contact short-courses@rca.ac.uk before booking by stating your name & that you are a BIMA member.

Places are limited so make sure to book your place as soon as possible!


Wed, 09 Mar 2022, 09:00 - Fri, 11 Mar 2022, 12:30


City of London




BIMA Member Price

£BIMA Members are eligible for a 10% discount

Royal College of Art – Executive Education

Short courses at the RCA are offered throughout the year to provide unparalleled opportunities for participants to access its world-leading teaching, researchers & practitioners.

We offer a growing portfolio of online Short Courses and Executive Masterclasses that include workshops, summer schools and masterclasses for individuals and organisations.

Our courses are designed to address the professional and personal development goals of our participants in subject areas that include: design thinking, contemporary art, curating, design, architecture, service design, interior design and visual communication.

Courses develop personal and professional networks. We attract a global mix of participants and have welcomed over 64 different nationalities since transitioning to online delivery.

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