RCA Creative Leadership

Posted by Hattie Allen

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Learn how Creative Leadership can unlock your potential for innovation based on new research ,from the Royal College of Art.

BIMA Members are eligible for a 10% discount, paying £675 instead of £750. 
Please email short-courses@rca.ac.uk to obtain the BIMA discount code.

Dates: 20–21 May 2019

Duration: One day, structured over two half-days

Day one: starts after lunch at 1pm and finishes at 5.30pm

Day two: starts at 9.30am and finishes before lunch at 1.30pm

Course overview

Creative Leadership is not a typical leadership strategy. It’s a transformational process in which individuals use their innate creativity and potential to realise the goals of their organisation or project.

In 2018 the World Economic Forum (WEF) called for new models of leadership to address the challenges arising from the Fourth Industrial Revolution, and to foster greater social inclusion and development.

The WEF ‘Future of Jobs Report’ 2018 asserts that within the context of technological advances such as AI – and the volatile, uncertain and complex world of today – ‘human’ skills such as creativity, complex problem solving and empathy will be the most in-demand leadership qualities in 2022.

The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership at all levels of an organisation.

This introductory one-day executive workshop is based on tried and tested methods developed with businesses, drawing on expertise the Helen Hamlyn Centre for Design has acquired while delivering over 280 projects for clients ranging from businesses, the government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action.

Research by the Centre shows that the three core Creative Leadership attributes they identified – empathy, clarity and creativity – are widely recognised as baseline operational and leadership values. They establish a holistic proposition for personal and organisational development previously unmet by design management, creative strategy and leadership courses.  


Rama Gheerawo is Director of the Helen Hamlyn Centre for Design. With nearly two decades in leadership and innovation, he was named one of 2018’s Creative Leaders by Creative Review. 

Dr Ninela Ivanova is a Post Doctoral Research Fellow at The Helen Hamlyn Centre for Design. She is an interdisciplinary designer and researcher who specialises in working creatively with people to educate and inspire audiences towards innovation and collaboration, on a global scale.

The Helen Hamlyn Centre for Design is the largest and longest-running centre for design research at the Royal College of Art. The founding principles are to use empathy to understand people’s needs and then harness the creative power of design to make a difference through the delivery of products, services, systems and environments.

The RCA Creative Leadership executive workshop is based on custom courses delivered for organisations such as the Hong Kong Civil Service Bureau, Bertelsmann and Design and Architecture Norway (DOGA).


Mon, 20 May 2019, 12:00 - Tue, 21 May 2019, 12:30


Royal College of Art, Kesington,

Royal College of Art, Kensington Gore, London SW7 2EU – – – – – – – – – – – – Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.



Hattie Allen

Executive Education Manager, Royal College of Art – Executive Education

Hattie Allen has been a BIMA member since 15th April 2019.

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