Minimum Viable Brand – High Impact, Cost Effective Marketing

Posted by BIMA


Minimum Viable Brand (MVB) – what is it and how can it aid your business with its growth strategy? 

At our next BIMA Breakfast Briefing, Digital Brand Agency Tayburn will be sharing key insights on a new leaner way of making your brand really work for you. 

We’ll be joined by a fantastic line up of really interesting Edinburgh-based tech start-ups, all with high growth potential and all at different stages in their journey. We’ll explore how this methodology can be (and has been) applied at critical key stages in their growth. 

The Panel Session will be led by Richard Simpson, Marketing Director at Tayburn with Loral Quinn, Co-Founder and CEO at Sustainably, Ewan McCowen, Chief Marketing Officer at Float, Sarah Lee, Founder at PingGo and Jacqui Suttie, Digital Producer at Tayburn. 

A bit about your speakers:

Loral Quinn is CEO and Co-founder of Sustainably, a fintech for social good start-up.  Before setting up Sustainably she was head of digital marketing and strategy for Aberdeen Asset Management and worked in the investment industry for over 15 years.  Prior to that, she worked in the advertising, music, travel, fashion and charity sectors. @loralquinn

Ewan McCowen is CMO at Float, a software-as-a-service company that automates cash flow forecasting for SMEs. Before Float, he spent several years heading up the marketing at Harviestoun Brewery before joining the Saltire Fellowship and studying business in the States. He’s passionate about business and the commercial impact of great marketing. @ewanmccowen

Passionate about the power of PR, Sarah Lee launched Hot Tin Roof in 2002.  She has worked with some of Scotland’s brightest startups and is trusted by both journalists and the entrepreneurs behind the story.  Now she is building PingGo, a do-it-yourself PR machine, perhaps disrupting the PR industry forever. @HotTinRoofPR


08.30 – 09.00 Arrival and Breakfast

09.00 – 10.00 Introduction to MVB and Panel Session

10.00 – 10.30 Closing Remarks and Refreshments

Which Ticket?

If you are a BIMA member you can claim one complimentary ticket per business – please email to claim this. Any additional tickets can be purchased at the discounted rate of £5.00 plus booking fee. 

If you aren’t yet a BIMA member you can purchase tickets at the usual rate of £15.00 plus booking fee.


Thu, 28 Jul 2016
08:30 - 10:30


Apex Hotel,

23-27 Waterloo Place, Edinburgh, EH1 3BH


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