Minimum Viable Brand – High Impact, Cost Effective Marketing

Posted by BIMA

Minimum Viable Brand (MVB) – what is it and how can it aid your business with its growth strategy? 


At our next BIMA Breakfast Briefing, Digital Brand Agency Tayburn will be sharing key insights on a new leaner way of making your brand really work for you. 



We’ll be joined by a fantastic line up of really interesting Edinburgh-based tech start-ups, all with high growth potential and all at different stages in their journey. We’ll explore how this methodology can be (and has been) applied at critical key stages in their growth. 


The Panel Session will be led by Richard Simpson, Marketing Director at Tayburn with Loral Quinn, Co-Founder and CEO at Sustainably, Ewan McCowen, Chief Marketing Officer at Float, Sarah Lee, Founder at PingGo and Jacqui Suttie, Digital Producer at Tayburn. 


A bit about your speakers:



Loral Quinn is CEO and Co-founder of Sustainably, a fintech for social good start-up.  Before setting up Sustainably she was head of digital marketing and strategy for Aberdeen Asset Management and worked in the investment industry for over 15 years.  Prior to that, she worked in the advertising, music, travel, fashion and charity sectors.  www.sustainably.co @loralquinn



Ewan McCowen is CMO at Float, a software-as-a-service company that automates cash flow forecasting for SMEs. Before Float, he spent several years heading up the marketing at Harviestoun Brewery before joining the Saltire Fellowship and studying business in the States. He’s passionate about business and the commercial impact of great marketing. www.floatapp.com @ewanmccowen



Passionate about the power of PR, Sarah Lee launched Hot Tin Roof in 2002.  She has worked with some of Scotland’s brightest startups and is trusted by both journalists and the entrepreneurs behind the story.  Now she is building PingGo, a do-it-yourself PR machine, perhaps disrupting the PR industry forever. www.ping-go.com @HotTinRoofPR



Jacqui Suttie is a Digital Producer at Tayburn where she works with a wide variety of businesses, helping to build remarkable brands using storytelling and technology. She is award-winning, passionate about online marketing and ‘pink’. www.tayburn.co.uk @TayburnLtd


Itinerary


08.30 – 09.00 Arrival and Breakfast


09.00 – 10.00 Introduction to MVB and Panel Session


10.00 – 10.30 Closing Remarks and Refreshments


Which Ticket?


If you are a BIMA member you can claim one complimentary ticket per business – please email nadinepierce@bima.co.uk to claim this. Any additional tickets can be purchased at the discounted rate of £5.00 plus booking fee. 


If you aren’t yet a BIMA member you can purchase tickets at the usual rate of £15.00 plus booking fee.














Date

Thu, 28 Jul 2016
08:30 - 10:30

Location

Apex Hotel,
Edinburgh

23-27 Waterloo Place, Edinburgh, EH1 3BH

BIMA

BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

Visit profile

Latest Events