Mastering better business development – discover the path to higher agency growth

Posted by Waypoint Partners

How can agencies stand out and grow in a crowded market with challenging client conditions? Join us for an engaging workshop where you will uncover the secrets of outshining competitors, winning lucrative contracts, and achieving remarkable growth.


While your agency may be experiencing modest growth of 5% or 10%, if you aspire to surpass these numbers and potentially sell your company in the future, it’s crucial to aim higher. Agencies considered as high growth or high performance are driving 25%+ YoY revenue growth annually.

Conventional business development methods alone are no longer driving the results people are looking for. Relying on referrals or waiting for the next client brief to drop into your inbox limits your potential, emphasising cost as the primary decision-making factor and triggering a race to the bottom.

During this event, Waypoint will share advice, best practice and secrets for sales success to help you become a high-growth agency in a profitable and sustainable way. And we’ll give you an unbiased perspective on equipping your business to increase win rates and grow your share of the market.

We are also delighted to welcome David Kean, a renowned writer, speaker, and consultant at Catalyst, who will deliver our opening keynote.  And we will be joined by Martin Tucker, a career sales expert in software, tech and telecoms.

David and Martin will set the stage for an enlightening workshop, covering:

• Identifying avenues for agency growth
• Taking control of your agency sales activity
• Leveraging the power of value-based positioning
• Differentiate to secure high value contracts
• Understanding and creating the reasons for clients to change
• Effective sales conversations to drive success
• Strategic resourcing to maximise value and drive repeatable, scalable success

Join Waypoint Partners and an audience of senior agency leaders as we explore the path to the top and unlock new strategies for your agency growth.

Don’t miss this great opportunity to start your new business development journey – secure your place now

08:30 Arrivals and networking, a light breakfast will be available
09:00 Keynote – David Kean – Perfect Pitching – how you can pitch to win
09:30 Keynote – Martin Tucker – What agencies can learn from selling in the software and tech industries
10:00 Workshop sessions
10.45 Conclusions from workshops and sum up
11:00 Networking
11:30 Event concludes



David Kean

I catalyse business growth and was once described by British Airways’ Business Life magazine as “the best pitch coach around”. I specialise in speeding up performance improvement for individuals and leadership teams and have been coaching, lecturing and running workshops around the world for the last 15 years. 

I am also the author of three international best-selling books:

• Catalyst – using personal chemistry to convert contacts into contracts (Piatkus 2021)
• How to win friends & influence profits (Marshall Cavendish 2009)
• How not to come second (Cyan 2006)

Martin Tucker

Martin Tucker is a career sales expert in software, technology and telecoms.

He has over 25 years’ experience and is the Owner and Managing Director of Gener8 Business Ltd, with extensive experience of consulting organisations to build sales capability and impact sales performance.


Wed, 06 Sep 2023
08:30 - 11:30


City of London



Waypoint Partners

Waypoint Partners is an expert global growth and M&A advisory firm providing support to businesses in the marketing services and technology sectors. From progressive start-ups all the way to realising value, we deliver authentic, actionable advice to support every stage of your growth journey.

Growth Advisory

Using our knowledge and experience of strategically growing businesses in the creative, marketing and technology sectors, we ensure we grow you in the right way to build long term value. Our highly experienced team have grown agencies for sale themselves, they know how to unlock growth and performance and will help you tackle the challenges you’ll face along the way.

Please contact if you’d like to find out more – or visit our website at

You can also subscribe to our free Waypointers podcast and listen on Spotify, Apple, Amazon Music, or wherever you get your podcasts.

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