In recent years, the intimacy and relevancy between brands and potential customers has been supercharged by technology. However, in this algorithmic, digital landscape are we losing the ability to deeply empathise with the most complex system of all, the human psyche? Neuromarketing and behavioural economics are popular emerging fields of study for businesses and brands, so why are so few people using them?
Understanding the fusion of human behaviour and technology is a superpower that you can benefit from immediately. Limitless is the interactive event that will catapult the performance of your brand in 2017 and beyond.
What you’ll learn:
– Personality test Learn why you do the things you do and what influences your decisions
– Live neuromarketing test Chance to get your site tested with 20 participants & see the results
– Tangible framework A take-home approach for speed empathising with your customers
– List of neuro principles To apply to creative campaigns and your website
– List of nudges 10 easy to implement nudges that can form your multi-variate testing of ads
– Every touchpoint How this all comes together from first touch to conversion and beyond
– How to apply the theory Online, offline, above, below and through the line (the line is the least important element!)
– Future of AI A glimpse into the future – the social and business impact of AI
– Playbook Leave with a playbook to help you implement these tools
Who this event is for:
– Senior marketers looking to develop tools to harness human behaviour into their campaigns
– Tech enthusiasts interested in the avant garde of digital innovation
– People who are skeptical or curious about the practical benefits of neuromarketing
Daryll Scott, Director of Human Technology at Lab
Tom Head, Sales and Marketing Director at Lab
Justin Thorne, Head of Performance Marketing at Lab
Fri, 17 Nov 2017
09:30 - 12:30
1 Alfred Pl, Bloomsbury, London WC1E 7EB,
London
1 Alfred Place, Fitzrovia, London, London, WC1E 7EB
£40
