Introduction to Design Thinking for Customer Experience

Posted by Connie Brown

Visit profile

The digital age has given the customer the control that businesses used to have; creating meaningful experiences has never been more important. How can you make sure you are creating something your customers will use and love?

Step forward Pancentric’s design thinking workshops – a series of fast-paced and action-oriented sessions that are designed for executives with a transformational vision but few practical tools to make it a reality.

Attendees will be introduced to this human-centred approach (which the Harvard Business Review describes as “coming of age”) and learn how we use it to unravel strategic problems, understand customer needs and innovate.

Take a look at what you can expect here!

“I’m always looking for new ways to work smart and think strategically. Pancentric’s workshop was a great introduction to how design thinking can be used to innovate and create services that people truly value.” James Loader, Director of Marketing, Castle Trust

At this workshop, you will learn:

 – The key concepts and methods that underpin design thinking

 – How you can use it to kick start customer-focused innovation

 – The LEARN-CREATE-MAKE process we use to do that

Workshop agenda:

09:30 – Coffee and catch up

09:45 – Introduction to design thinking

10:00 – LEARN workshop

11:30 – Break

11:45 – CREATE workshop

13:15 – Lunch

15:00 – End


Thu, 14 Sep 2017
08:30 - 14:00


Hixter, 16 Great Guildford St, London SE1 0HS,



Connie Brown

Marketing Manager

Connie Brown has been a BIMA member since 24th October 2019.

Visit profile

Latest Events