Influencer Marketing Masterclass

Posted by Louise Finch

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We would like to invite you to our Influencer Marketing Masterclass in Manchester.

Influencer Marketing is still a relatively new buzzword in the marketing industry but for some brands, this is an integral cornerstone to their marketing strategy. Many brands and agencies have seen some incredible results off the back of influencer led campaigns. For others, this is an fairly unknown marketing technique and perhaps viewed with a slightly cynical eye.

To coincide with World Social Media Day (30th June 2019), we are bringing to Manchester an Influencer Marketing Masterclass. Providing practical industry tips and advice on how to integrate influencer marketing as part of your overall advertising/marketing strategy. As well as debunking the myths surrounding this subject.

The media tends to blanket term ‘influencers’, to which has sparked debate and head scratching as to what influencer marketing actually is. If you think of this term, and the likes of Fyre Festival, Love Island celebrities and cheap teeth whitening products first spring to mind, then we’re here to dispel misconceptions and empower you to consider influencer marketing as a powerful and credible form of marketing.

So how does influencer marketing really work when it comes to your clients? How do you confidently sell this into your existing client base as an additional offering? How do you answer those tricky bottom line questions surrounding influencer marketing? Does it work beyond FMCG/beauty/fashion clients and for the less sexy sectors such as finance or Insurance?

Speakers

Hayley Walker, Influencer Marketing Co-ordinator, Icelolly.com

Hayley joined holiday price comparison site icelolly.com as the Influencer Marketing Coordinator in October 2017. Since joining she has been involved in several successful influencer campaigns, one of which has been shortlisted for several awards. Alongside her role at icelolly.com, Hayley has also been involved in the influencer landscape over the last 6 years as an award-winning blogger.

Viv Yau, Founder, Bee Influence

Viv is Co-Founder of Manchester’s first dedicated influencer marketing agency, Bee Influence. She comes from an advertising background as an account handler at TBWAManchester. She then moved to London to represent the UK’s biggest influencers at Gleam Futures (the agency known for representing Zoella). Viv moved back to Manchester and co-founded Bee Influence aiming to bring her influencer marketing expertise to North West businesses.

Steve Kuncewicz, Partner, BLM

Bio to follow.

Date

Thu, 27 Jun 2019
07:30 - 10:00

Location

North West

The Hatch Oxford Road Manchester M1 7ED

Price

Free

Louise Finch

Community Lead - North West, BIMA

Lou started her career in event management 20 years ago and went on to set up her own business running exhibitions, fashion shows and conferences across the UK.  After this she went on to be Ops Director for an international Charity before running marketing and sales for an outdoor pursuits firm and finally marketing and development projects for an ecommerce company.  Highly organised and passionate about digital, Lou joined BIMA in 2016 to support and grow the Liverpool BIMA community, co-ordinating the yearly events calendar and grass-roots initiatives.

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