How has consumer behaviour changed and what is the opportunity for brands?

Posted by Uniform

Never before has rapid change and uncertainty had such an impact on businesses around the globe. And, as governments in Europe begin to end the lockdown, new challenges emerge for many brands looking to thrive during a period of recovery.

We believe design and creativity plays a vital role in helping businesses thrive through the C-19 recovery and beyond. And, this webinar series brings together leaders from across the industry to help take stock and support others in critical decision making.

In this 60 minute webinar, we will explore the shifts in human behaviour since the crisis began and how a deeper understanding of people can create insight to build your brand.

Hosted by Uniform’s Steve Ardern, and includes 3 guest speakers:

Shadi Halliwell, CMO at Three

Sam Shaw, Strategy Director at Canvas8

Mark Harland, Director of Form

We hope that you’ll join us for this lively discussion and take the opportunity to engage with three industry leaders through the Q&A.

Hosted by Uniform


Who’s this event for?
This event is for C-level business leaders, brand and marketing specialists, or leaders who have a passion for harnessing the power of design and creativity in their business.

Will the event be available afterwards?
For anyone who can’t make the event, a recording will be available on the Uniform website afterwards.

Can anyone ask a question to the speakers?
The Q&A will be moderated, but time-permitting, we should answer all the questions from the audience.


Shadi Halliwell

Shadi is a marketing leader with well over 25 years experience. Before her role at Three, she was with Harvey Nichols as Group Creative Marketing Director working on a radical transformation programme to rejuvenate the brand’s customer experience. Shadi’s early career was at O2, where she spearheaded some iconic campaigns for the brand, including the creation of the O2 arena and the introduction of Priority Moments.

Sam Shaw

Over a decade of experience researching global consumer culture and behaviour for clients including Nike, Google and The Gates Foundation. Sam is lead on the open initiative “Pandemic Culture” which has interviewed over 40 experts and academics, alongside in depth research to model the impact of the crisis on people and brands.

Mark Harland

For over 25 years, Mark has worked extensively with global brands including Cadbury and Jaguar, as well as supporting high growth SMEs working with their management teams to unlock growth potential.


Thu, 21 May 2020
13:00 - 14:00



Online webinar




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Design and Innovation at Uniform helps your brand embrace uncertainty and prepare for the future. Working in the common ground where creativity, technology and human 
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