How digital experiences are levelling the playing field for brands & agencies

Posted by Chloe Cripps

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The Great Equalizer: How digital experiences are levelling the playing field for brands & agencies

The marketing and advertising industry looked a lot different just 10 years ago. TV, radio, print, and outdoor media still dominated, supported by big brands, big budgets, and global agencies. But today we live in a new digital age, where established enterprises compete against nimble startups, and where marketers and technologists are on the front lines of driving growth.

In this age, the human experience has become the digital experience, and this has levelled the playing field for both small and big agencies to deliver the experiences that customers demand. WP Engine’s Fabio Torlini discusses how agencies of all sizes are leveraging new technologies to drive revenue growth, profitability, and global impact.

Massive thank you to our friends at Isobar for hosting us!

Speakers:

Fabio Torlini, MD at WP Engine – Fabio has over 15 years in the hosting & cloud industry and a thorough understanding of all aspects of IT B2B marketing, Branding, PR, Channel and Management.

Karen Calligeris  Principal Experience Architect at ELSE


Tim Loo, Executive Director of Strategy at Foolproof

Alex Hamilton, Head of Innovation at Isobar

Date

Tue, 15 Oct 2019
07:30 - 09:00

Location

Isobar, 10 Triton St, London NW1 3BF,
London

Price

£30

Chloe Cripps

Intern

Chloe Cripps has been a BIMA member since 3rd June 2019.

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