From Retail To Ecommerce: Tech To Transform the High Street

Posted by David Cooper

Discover how the latest ecommerce tech can increase your retail profitability in 2021 with Google, Zellebrate and Knomo & Inc Retail.

It’s no secret that ecommerce has become the norm and is fast becoming the new retail. Since the pandemic hit, online purchases have seen a 45% increase in share of total retail sales (ONS, 2020 vs 2019).


But with so many options in new technology and software to choose from, it may leave you feeling overwhelmed and uncertain as to what platforms and tactics are best for your business.


We have the solution.


Join a panel of representatives from Google, Zellebrate and Knomo & Inc Retail in answering your questions and identify the solutions to your greatest challenges, such as:

– How have consumers changed their behaviour during the pandemic, and will these behaviours stick?

– What technologies should we be adopting?

– How can technology help the high street evolve and capture online-centric customers?


Hosted by acclaimed digital development agency ADAMAPP, and global award-winning digital marketing agency Fountain, offering you the best and most updated advice on what strategies will generate you the most revenue post-pandemic.


After the panel, you’ll understand how product niches and different approaches can increase your bottom line, and how you can adapt to the new world we’ll find ourselves in after lockdown.

Moderated by:

David Cooper, Marketing Manager, Fountain

Jan Navratil, Head of Strategic Partnerships, ADAMAPP


Indy Mukherjee, Chief Commercial Officer, Zellebrate

Indy has over 20 years’ experience as a strategist and leader of sales, marketing, business development and digital teams. He’s a highly strategic thinker with one eye on the future and a love of retail.


Indy is the Chief Commercial Officer of zellebrate, and CEO of zellebrate UK. zellebrate brings together thousands of retailers and millions of products in one of the largest online marketplaces in the world.

Adam Hetherington, Senior Agency Manager, Google

Adam’s career has focused on strategy and results driven marketing. He began working at Google as an Account Strategist, where his insightful thinking helped create highly effective strategies for many clients in the retail space.


Adam’s role as Senior Agency Manager sees him work with a range of businesses; understanding their needs and offering advice to make the biggest impact on their growth. His proven results speak for themselves, and make him an authority in the retail space.

Dan Shaw , Managing Director, Inc Retail – The Home of Knomo London, Chop’d and Laundrapp

Dan’s knowledge of retail come from over 30 Years spent working with brands such as GANT, Burberry, Tommy Hilfiger and Jones Bootmaker . Challenging the status quo is the norm for Dan, which makes him a fantastic speaker around the future of technology and retail.


Dan now works to redefine the retail landscape in his role as Managing Director at Inc Retail. Inc Retail nurtures and transforms a wide range of brands; helping them grow in an ever-changing environment.


Wed, 28 Apr 2021
11:00 - 12:00


Online Event,
City of London

Online Event



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David Cooper

Marketing Manager

David Cooper has been a BIMA member since 29th March 2021.

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