Do it Day | Bournemouth 2018

Posted by Dan Willis

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We are calling upon all creatives, marketers, and anyone who loves ideas to join us on 23rd October for the Do It Day Bournemouth Hack to work on a meaningful brief to help the youth with their mental health.

Mental health issues have never been higher in children with half of all problems manifesting at the age of 14. Prevention is key and through Do It Day 2018, we aim to open up the conversation and raise awareness further on how various factors influence mental wellbeing in children such as:

– Tech addiction
– Child obesity
– Changing family situations
– Cyber bullying
– Learning difficulties

With the help of your skills (and we want all skills) coupled together with a meaningful brief, you will be instrumental in raising awareness and helping build campaigns that will be executed.

What happens on Do it Day?

On the hack day itself, you’ll spend time with people you’ve never worked with before, sharing your knowledge, learning new skills, looking at different ways to address a brief and ultimately give the perfect 5 minute pitch to a carefully selected panel.

The winning teams, along with others who want to join them, will then coach a team of Bournemouth University students in developing the campaign and getting it ready for launch.

What was achieved last year?

The output of last years Do it Day Bournemouth, became know as #Day2Day.

Day2Day is a video campaign aimed to encourage employers and employees to talk about mental health. Running throughout March, the campaign itself consists of a series of short videos released every two days from business leaders and influencers in Dorset.

Participating are key figureheads from organisations such as AFC Bournemouth, the NHS, the Stable restaurant chain, the Police Crime Commissioner and Founder of Silicon Beach, Matt Desmier.

To see the whole campaign, go to Youtube. Or alternatively watch the trailer/ intro to the campaign below:


Tue, 23 Oct 2018
08:00 - 16:00


The Stable, 7-10 Westover Rd, Bournemouth BH1 2BY,
South West

The Stable, 7-10 Westover Rd, Bournemouth BH1 2BY



Dan Willis

Co-Founder, Well Good

Co-Founder of innovative AI startup Well Good, Dan is a Brand Strategy and Commercial Director who has historically focused on helping businesses grow through finding their purpose, and embracing it to succeed.

A BIMA 100 winner for 2018 and 2019, public speaker and guest lecturer, he has strategically worked with numerous leading charities, agencies and notable brands; such as Cancer Research UK, AFC Bournemouth, B&Q, RNLI, Jimmy’s Iced Coffee, Mind, National Crime Agency and Cisco, driving change through building brand awareness, consideration to buy, and driving advocacy.

Also a member of the Diversity & Inclusion Council, Dan is an active mental health campaigner; striving to help create, and destigmatise the conversation around mental health. 

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