Do all brands have to embrace digital transformation to be successful in business?

Posted by David Butcher

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BIMA and Wirehive will be hosting this exclusive breakfast roundtable for Brand-side Heads of Digital and CMO’s.

Digital transformation is a continual process – Are you keeping pace with the rate of technological change?

Is your organisation embracing digital transformation? Have you queried if it’s even something you need to adopt?

Digital transformation is a term which has been used often and sometimes without a full understanding of what it is. It’s not an end result, it’s an ongoing process of responding and transforming which is continually accelerating due to the rate of change.

In fact, it’s the ultimate challenge as it affects not just industry structures and strategic positioning, but all levels of the organisation. Business leaders need to regularly review their companies to ensure this results in productivity gains and competitive advantage, all whilst still delivering exceptional customer experience.

We will be exploring the idea of what digital transformation means for brands and working towards understanding how you can impact real digital transformation at your organisation and stay ahead in this competitive and ever-changing landscape.

If would like to come along, please email davidbutcher@bima.co.uk.

Date

Thu, 14 Feb 2019
08:30 - 10:30

Location

The Club at The Ivy, 9 West Street, London, WC2H 9NE,
London

The Club at The Ivy, 9 West Street, London, WC2H 9NE

Price

Free

David Butcher

Partnerships Manager, BIMA

David joined BIMA in early 2014, and is responsible for developing the commercial and strategic partnerships that fuel the organisation’s growth. David previously held senior business development roles at eCircle UK and Centaur Media Plc.

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