Digital Leadership Priorities for 2021

Posted by Somo Global

Join us for a virtual panel discussion on how to accelerate business value through digital transformation in the ‘new normal’. COVID-19 has transformed the world into something unrecognisable. 2020 has been the year that companies have had to shift focuses, re-imagine their offering, and address how they do business with people both today and in the future.

We’ll be live on Thursday 3rd December, where we’ll be hosting a panel of digital, tech, and innovation experts from across the industry, discussing how leaders can accelerate business value through digital transformation in the ‘new normal’, and discuss key digital leadership priorities for 2021.


Adam Powers: Global Head of Experience Design, HSBC

Adam has been in the design business for nearly 30 years, building and leading teams across agencies and clients alike. Having spent the past decade leading experience design in BBH and then Tribal DDB, he’s been exposed to the realities of digital transformation across a diverse range of businesses from IKEA and Barclays to Clarks and Volkswagen Group. Most recently, Adam has taken up the post of Global Head of Experience Design with HSBC, part of a team dedicated to leading the digital evolution of this global business.

Pamela Brown: CMO, Vodafone Smart Tech

With over 10 years’ experience in the industry, Pamela has been responsible for leading global marketing strategies for notable household named brands in the technology sector. As CMO for Vodafone Consumer IoT, Pamela leads a strong team of marketers to deliver global strategic marcoms, building meaningful product propositions to drive engagement and growth across PR, ATL, social, digital and insights. Her expertise lies in creating strategic advantages that transform the way people stay connected by developing meaningful products and experiences.

Paul McMahon: SVP Product, Innovation and Technology, Coats

Paul has over 20 years digital leadership experience, latterly working with executive board members to implement digital transformation on a massive scale for global enterprises including Vodafone, BP, Foreign and Commonwealth Office and now Coats PLC, as well as founding a FinTech startup. A thought leader and innovator, he has created new digital products by assembling motivated development teams, establishing DevOps culture, and as a catalyst for agile ways of working to join digital with business outcomes.


Thu, 03 Dec 2020
09:00 - 10:00


Online event,
City of London

Online event (zoom)



BIMA Member Price


Somo Global

We are Somo. An award-winning digital product and experience agency.

We’re one of the fastest-growing digital agencies in the UK, helping the world’s biggest brands and coolest start-ups become leaders in digital change.

We design and build intuitive digital products and accelerate the transformation journey, solving technical and creative challenges from a truly customer-first perspective.

Since 2010, we’ve pioneered over 1,000 digital products for over 100 clients across a plethora of industries, including Audi, HSBC, De Beers, Mandarin Oriental, Volkswagen Group, Lloyds Banking Group, and many more.

We hire only the best, the smartest and the nicest folks in digital – those who push boundaries, who think big and are not afraid to be different. There are a few things that make us special, but we like to think our values-driven culture is what truly makes the difference.

We’re brave. We’re innovators. We lead with knowledge. And we make sure everything we do creates success.

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