Centred Psychology : Designing for Humans

Posted by Nikki Bochel

Visit profile

Good design is based on a deep understanding of how we humans think and operate.

In this course, we will cover areas such cognitive biases, emotion, decision making processes and persuasion and influence. We will discuss how these principles relate to design and show you how you can apply these principles to your own designs and customer journeys to create more intuitive, effective, and pleasant customer experiences. 

BIMA members will get 10% discount for this course,  please email Nikki@uservision.co.uk if you want more information.


Abi Reynolds


Tue, 04 Sep 2018
12:00 - 15:00


User Vision Limited,




Nikki Bochel

Studio Manager, Uservision

Nikki Bochel has been a BIMA member since 24th October 2019.

Visit profile

Latest Events