Built for Speed: How to Create Tech Systems & Cultures that Deliver

Posted by BIMA

Online Only Event: We will send you a meeting link once you sign up .


There’s a problem with big, all-in-one experience and enterprise suites: the pandemic has shown they’re simply not nimble or fast enough to respond to rapid change. So what is?

For many of the retailers and businesses who have successfully weathered the current storm, their application of MACH (Microservices, APIs, Cloud and Headless) technologies has enabled them to meet an ever-changing business climate. MACH is the present and future of customer experience.

In this session we’ll be sharing what are MACH architectures, what are their benefits, and what are the skills and capabilities required – agency and brand side – to take advantage of this maturing technology shift.


A key difference between retailers and businesses that have weathered the pandemic successfully and those who have suffered has been their ability to quickly adapt to change through the use of technology. Speed, scale and agility have become paramount.

It’s no longer enough to release new functionality once a month. It’s not enough to incrementally improve functions over a series of iterations that take months or years. It’s not enough to be dependent on a vendors upgrade path for your business’s success. Businesses need to move faster than that. So the technology does too.

The MACH Alliance launched in June 2020 to help companies take advantage of the most innovative and flexible enterprise technologies available in composable setups and to break the release cycle through an ecosystem of:

· Microservices: Individual pieces of business functionality that are independently developed, deployed, and managed.

APIs: All functionality is exposed through an API.

Cloud native SaaS: SaaS that leverages the cloud, beyond storage and hosting, including elastic scaling and automatically updating.

Headless: Front-end presentation is decoupled from back-end logic and channel, programming language, and is framework agnostic.

In this session, we’ll explore the speed and agility you can achieve by implementing a pluggable, scalable, replaceable and continuously improvable MACH system and culture.

Event suitable for:

Agencies who are interested in learning more about emerging technology stacks – the benefits and the vendor landscape

Brands that require speed and agility in delivering exceptional customer experience and have questions re the suitability of their existing technology stack.

Our Speakers:

Natalie Gross, BIMA Co-President, VP, Brand and Marketing, EMEA at EPAM

She has spent the last 20 years leading and growing agencies, including spending seven years as CEO of Global Marketing and Technology Agency Amaze, before joining TH_NK, acquired by EPAM in November 2018.

She has deep level expertise in building digital capability for agencies and their clients. She is well versed in M&A, agency integration, setting out digital visions and operating models, advising on global/local operations and developing talent and teams. She has extensive commerce experience, in particular working with manufacturers on D2C strategies. Additionally, she was a founder of a commerce SI start-up, Loop Integration, in the US.

She has worked with many leading global brands including Toyota, Lexus, ASICS, Unilever, Coca-Cola, Dyson and Adecco Group.

She is a passionate advocate, industry spokesperson and mentor for developing digital talent on a world stage.

Dom Selvon, CTO at E2X

Visionary for the Future of Commerce and Enterprise Technology Innovation. Digital Transformation Leader, Advisor, Speaker and CTO @ E2X.com with over 20 years of experience in technology in consultancies, product companies and systems integrators.

Kingsley Hibbert, CTO at Sagittarius

With over 25 years in the technology industry, spanning roles from Developer to CTO, Kingsley has extensive experience of developing and successfully implementing complex solutions and architectures across numerous brands, domains and sectors. His experience is complimented with extensive knowledge in agile development, cloud, product development, digital transformation & innovation and technology team performance.

Prior to being the CTO at Sagittarius, Kingsley held senior technology roles at PRS for Music, Epsilon (Publicis Groupe) & Global Radio.

Sonja Kotrotsos, Global Head of Product Marketing, Contentstack, VP at MACH Alliance

Julien Maingard, EMEA Engineering lead, Fastly

In Partnership with:

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Tue, 25 Aug 2020
15:00 - 16:00


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