Building Business Resilience in the New Age of Retail

Posted by Ogilvy

Retailers have long considered the value and prospects of innovating the way consumers shop in order to stand out from the competition. Self-checkout, scan as you shop, click and collect, and Direct to Consumer have brought forward many changes which now, due to the impact of the Covid pandemic, are becoming table stakes of the consumer experience.

Bringing to life these expectations requires a business to ensure it has digitally transformed its operations end-to-end. It may seem that this retail transformation is a long, complicated and expensive process, and in some cases it is. But there is an agile approach that focuses on building business resilience in the short term while defining the ongoing transformation roadmap.

In Conversations That Matter – Building Business Resilience in the New Age of Retail, Ogilvy Consulting’s Paul English and Pierre Kremer, and Coley Porter Bell’s Vicky Bullen, will discuss the transformation of retail and what you can do to get started.

Speakers

Vicky Bullen

CEO – Coley Porter Bell

Pierre Kremer

Digital Transformation Director – Ogilvy Consulting

Paul English

Consulting Principal – Ogilvy Consulting

Date

Thu, 28 Jan 2021
15:00 - 16:00

Location

Online Webinar,
City of London

E.g. Entrance on John Dobson Street

Price

£Free

Ogilvy

Ogilvy has been producing iconic, culture-changing marketing campaigns since the day its founder David Ogilvy opened up shop in 1948. Today, Ogilvy is an award-winning integrated creative network that makes brands matter for Fortune Global 500 companies as well as local businesses across 132 offices in 83 countries. The company creates experiences, design and communications that shape every aspect of a brand’s needs through six core capabilities: Brand Strategy, Advertising, Customer Engagement and Commerce, PR and Influence, Digital Transformation, and Partnerships. The company also provides a comprehensive range of services around business to business marketing and services, management consulting, brand identity, analytics and research capabilities, multicultural marketing and behavioural change. Ogilvy is a WPP company (NASDAQ: WWPGY).

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