BIMA10 Winners: The inside story on the best digital projects of the year

Posted by BIMA

An intimate fireside chat with three of our BIMA10 winners.

When we announced the 2021 winners of the BIMA10, we celebrated ten genuinely game-changing pieces of work.

An awards ceremony can only ever show you a snippet of the work that won the award, yet underneath there’s a much bigger story to tell. That’s especially the case with our BIMA10 winners, each of whose projects deserve a much deeper dive. It’s the sort of work that can inspire our industry and on Wednesday 16 February, you can attend the second of three breakfast events where we’ll dig deeper into three of the award-winning projects.

In a discussion chaired by Sonoo Singh, Co-Founder of the Creative Salon, we’ll be joined by representatives from:

  • MBAStack who teamed up with Twitter to help Solace Women’s Aid shine a light on #HiddenAbuse.
  • Engine Creative and The Kiyan Prince Foundation, who worked together on Long Live The Prince, an anti-knife campaign like no other. By using cutting-edge deep-fake technology, they immortalised Kiyan Prince, a talented young footballer who lost his life to knife crime in 2006, as a player in the world’s largest sports video game, FIFA.
  • Daydream Believers, a free, ready-to-use, online resource bank for educators that utilises creativity, critical thinking and problem-solving techniques which was created in collaboration with creative partners from the likes of Whitespace – An Isobar Company, Studio LR, Lego and D&AD to name a few.

Don’t miss out on this intimate chat with our inspiring winners, read up on their case studies and come along to ask them your questions in person.

Speaker line up:

Sonoo Singh, Co-Founder of Creative Salon

Sonoo Singh is the co-founder of Creative Salon, the home of commercial creativity. Founded last year in 2020 with her partner, former Campaign global editor, Claire Beale.

Born and raised in India, Sonoo worked with some of biggest national newspapers in India including The Tribune and The Indian Express, writing primarily about health and culture. She arrived in London in 2000 and landed a gig at Marketing Week where she stayed for almost 13 years and went on to become the editor. Sonoo has more than two decades of experience reporting on media and marketing and has worked at M&M Global, Campaign and The Drum. She lives in London with her husband, her 15 year old son and an extensive collection of books.

Caroline Deput, Planning Director at MBAstack

Caroline has spent the last 30 years working with brands to help then find the human insight needed to connect with their audiences. Her third sector experience includes animal welfare, end-of-life care, and mental health; she aims to combine empathy with action when working on cause-related communications.

Jane Jutsum MBA FRSA, Director of Business Development at Solace Women’s Aid

Jane is responsible for helping the charity to grow through competitive tendering, fundraising, media and communications engage, training and consultancy and developing strategic partnerships. All of this is to ensure they meet rising demand for their services.

Jane has worked both in the private and voluntary sector and regards her work at Solace as the single most important contribution she can make to the safety and wellbeing of women and girls in London, a city she loves and a cause she believes in.

David Dearlove, Creative Director at Engine Creative

David Dearlove is a creative director at the advertising agency, Engine, where he has produced campaigns for a wide range of clients, including Eurostar, Sky, Churchill and the RAF. He also created the Long Live the Prince campaign for the Kiyan Prince Foundation which was recently named Campaign’s work of the year.

Mark Prince, CEO at The Kiyan Prince Foundation (KPF)

Dr Mark Prince OBE is a former Boxing champion, and currently a Mentor, Motivational Speaker, author of Prince of Peace, Qualified Life Coach and CEO of The Kiyan Prince Foundation (KPF) a charity he founded following the murder of his teenage son Kiyan, a talented footballer in 2006, outside his school in west London after trying to break up a fight. The pain, suffering and grief he experienced after the tragedy of his son’s death, challenged Mark to choose love over hate and forgiveness above retribution.

Emīl Blūm, Creative Director at Daydream Believers

Emīl is an interdisciplinary designer, a creative director at Daydream Believers, an educational startup creating learning resources for teachers to teach creative thinking and problem-solving in schools. He is also a founder of Calumma Design Collective aimed to provide creative services for people and organisations actively trying to improve the lives of others and future generations.

Originally from Latvia, but with his design roots and experience crafted in Edinburgh, Scotland, he now lives in Porto, Portugal, with his wife and two kids.

As a natural experimenter, Emīl likes to explore different mediums to find the most optimal and engaging form of delivering the idea that leads to positive action. Tired of soulless design-trends, advertisement-focussed creative industry and publicity-driven modern philanthropy projects, Emīl is focusing his efforts towards using his creativity, skills and network of like-minded thinkers to help uplift the small but essential communities and organisations quietly working towards improving and educating the society.

He lives by a motto: “You’re only entitled to the work and not the fruits of your labour”.

Chris Davey, Head of Creative at Whitespace

Chris heads up an award-winning group of creatives, designers, illustrators, animators, writers, creative coders and other talented folk at Whitespace – An Isobar Company, a global creative agency based in Edinburgh, Scotland, that looks to create meaningful, crafted, memorable and effective work.

Chris is a creative thinker, driven by design and is always looking for new ways to create well-crafted and meaningful work. He works at the intersection of experience design, branding, activation and innovation.

A BIMA Creative Council Member and awards judge for The FWA, The Lisbon Advertising Festival, The Drum Cream Awards and Marketing Society Awards as well as involvement with Adobe Behance Portfolio Reviews and D&AD New Blood Mixer. In 2021 he was named a Change Maker and one of the UK’s most influential people working in digital and creativity as part of the BIMA 100.


Wed, 16 Feb 2022
08:30 - 10:30


The Club at The Ivy,

9 West Street, London, WC2H 9NE


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