BIMA x Forecast Hangout | How to Maximise Profit while Minimising Burnout

Posted by BIMA

Join BIMA and Forecast for this 45-minute discussion and interactive Q&A to find out how to maximise profit while minimising burnout.


The agency world not only navigated the stormy pandemic successfully enough to stay afloat, but many of you managed to streamline your processes and adapt your ways of working to become more successful than ever.

The working landscape has changed more in the last two years than it ever has and now project-based businesses must maximise their profits whilst minimising employee burnout… but how can you do the latter when you’re too inundated with client work to give your people enough attention?


Join BIMA and Forecast for this 45-minute discussion and interactive Q&A with the speakers when we’ll cover:

  • Understanding and filling your skills gap,
  • Retaining your employees in a competitive market,
  • Have you snapped back to pre-pandemic ways of working? Do you even want to?

This event is open to BIMA Members and Non- Members. For more information on becoming a BIMA Member visit the BIMA Site or email

Speaker information (more to be announced):

Melanie Lawn, CCO at Forecast

Mel has been CCO at Forecast for five months – responsible for all things customer post sale. Mel joined Forecast due to her expertise scaling high-growth software businesses to acquisition or IPO. Prior to Forecast, Mel played a role in the growth and sale of Peakon for $700M. Mel is fully adverse in navigating aggressive change and pivoting teams to embrace and excel during change. Her career began in PR, marketing and brand agencies – the likes of Freud Communications and Text 100, therefore Mel also understands the grit that goes into agency life!

Caroline Goodwin, Operations Director at Tangent

Caroline started her career at NatWest in the ecommerce department before making the move to digital agencies in 2000. Since then she has specialised in product and experience design working for clients as diverse as HSBC, Dulux and T-Mobile. As Operations Director at Tangent, she leads the project management and delivery functions, ensuring we deliver for our clients, provide a rewarding experience for the team and maintain a profitable business.

Tangent is an independent digital agency with offices in London, Newcastle and Valencia. We develop digital products for large enterprises such as SAP, IWG and REED, as well as smaller organisations such as Codility and Tommy’s.

Rhodri Coleman, Operations Director at Foolproof

As the Operations Director, Rhodri’s focus is maximising the value and impact of the business. This involves everything from growing and evolving our design-team, ensuring everyone has the right tools, to creating efficient workflows and cultivating Foolproof culture.

In short, he helps create the optimal environment for the business by removing the associated operational overhead. This creates the time and headspace for our everyone to focus on what they do best, which crafting great work.

Before joining Foolproof , Rhodri enjoyed four exciting years serving all over the globe as a Commissioned Officer in the British Army. The skills and experience he gained during that time positioned him well to deal with the everyday challenges of working for a market-leading digital agency.

Outside of work he enjoys a range of activities, from looking after his young sons, enjoying classic Disney films to being thrown around a cage in mixed martial arts (MMA).

This hangout is run in association with Forecast

Please note this is a joint event your data will be shared between Forecast and BIMA.

Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.


Tue, 14 Jun 2022
16:00 - 16:45


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Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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