BIMA x CreateFuture | Design Thinking, Principles & Practices

Posted by BIMA

Join Create Future for a masterclass on Design thinking and how agencies apply these principles.

BIMA Members Only

Design Thinking, as a conceptual framework for problem-solving, is becoming more and more widely adopted, both client and agency side.

What started as a way to develop better, customer-centric physical products can also be used to explore, imagine and develop brands, marketing campaigns and process improvements.

This class will introduce you to the principles of Design Thinking, but more importantly how, as an agency, to apply those principles to a range of common client/agency engagements.

This online masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.

For more information on becoming a BIMA Member visit the BIMA Site or email

Speaker line-up:

Nathan Fulwood, Strategy Director, CreateFuture

One-third of CreateFuture’s founding team, Nathan’s career in digital product innovation goes back to the earliest days of the web, developing new propositions and digital experiences for the Press Association and Orange.

As CreateFuture’s Strategy Director, he’s helped form the futures of clients including Adidas, Penguin Random House, NatWest & Royal London, while shaping and growing CreateFuture’s research and strategic innovation practice.

An advocate for human-centred design practices Nathan is also a Fellow of the RSA, and involved with local arts and innovation communities such as Creative Edinburgh and Edinburgh Future’s Institute’s Creative Informatics program.

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Tue, 19 Dec 2023
10:00 - 11:00


BIMA is Britain’s digital community.

Our mission is to drive innovation and excellence across the digital industry. We are the connectors, thought leaders, champions and change makers determining the shape of Britain’s digital economy.

Our strength is in our structure. We are powerful because our members make us so. BIMA councils set the agenda in digital hubs around the country and our Think Tanks aid industry leaders and practitioners to fuel the future. Our communities underpin everything that we do.

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