Search for members, events, articles and more
BIMA Members Only
Design Thinking, as a conceptual framework for problem-solving, is becoming more and more widely adopted, both client and agency side.
What started as a way to develop better, customer-centric physical products can also be used to explore, imagine and develop brands, marketing campaigns and process improvements.
This class will introduce you to the principles of Design Thinking, but more importantly how, as an agency, to apply those principles to a range of common client/agency engagements.
This online masterclass is designed for BIMA Members only. Don’t miss out as spaces are limited. Sign up now.
For more information on becoming a BIMA Member visit the BIMA Site or email firstname.lastname@example.org
Nathan Fulwood, Strategy Director, CreateFuture
One-third of CreateFuture’s founding team, Nathan’s career in digital product innovation goes back to the earliest days of the web, developing new propositions and digital experiences for the Press Association and Orange.
As CreateFuture’s Strategy Director, he’s helped form the futures of clients including Adidas, Penguin Random House, NatWest & Royal London, while shaping and growing CreateFuture’s research and strategic innovation practice.
An advocate for human-centred design practices Nathan is also a Fellow of the RSA, and involved with local arts and innovation communities such as Creative Edinburgh and Edinburgh Future’s Institute’s Creative Informatics program.
Your data is important to us and we’re committed to protecting it. We have updated our policy to make it easy for you to understand your choices and the control you have over your data. Please review here.
Tue, 19 Dec 2023
10:00 - 11:00